lily_website

📜 Re-engagement Email Template (reengagement.html)

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This Jinja2 template (reengagement.html) is designed to generate emails aimed at re-engaging clients, typically by reminding them to book a new appointment. It extends the base_email.html template and provides a personalized message along with a call to action.

Purpose

The reengagement.html template encourages clients who haven’t booked recently to return to the salon. It offers a gentle reminder and a direct link to the booking calendar, making it easy for them to schedule their next visit.

Structure

The template extends base_email.html and primarily defines the {% block content %} section.

{% block title %}

{% block title %}Zeit für Dich{% endblock %}

Overrides the default title from base_email.html to “Zeit für Dich” (Time for You).

{% block content %} Section

This block contains the specific layout and content for the re-engagement email.

Re-engagement Tag

<!-- ТЭГ -->
<tr>
    <td align="center" style="padding-bottom: 20px;">
        <span style="font-family: 'Lato', sans-serif; color: #003831; font-size: 12px; letter-spacing: 2px; text-transform: uppercase; font-weight: bold; border-bottom: 1px solid #EDD071; padding-bottom: 5px;">
            ZEIT FÜR DICH
        </span>
    </td>
</tr>

A styled text tag indicating “ZEIT FÜR DICH” (TIME FOR YOU).

Greeting and Body Text

<!-- ПРИВЕТСТВИЕ -->
<tr>
    <td style="color: #333333; font-family: 'Lato', sans-serif; font-size: 18px; line-height: 1.5; padding-bottom: 20px; text-align: center;">
        <b>{{ greeting }}</b>
    </td>
</tr>
<tr>
    <td style="color: #555555; font-family: 'Lato', sans-serif; font-size: 16px; line-height: 1.6; padding-bottom: 30px; text-align: center;">
        {{ body_text }}
    </td>
</tr>

Displays a personalized greeting followed by the main body of the re-engagement message.

Call to Action Text

<tr>
    <td align="center" style="color: #003831; font-family: 'Playfair Display', serif; font-size: 18px; font-weight: bold; padding-bottom: 20px;">
        Wir haben passende Termine für Sie gefunden:
    </td>
</tr>

A call to action text, indicating that suitable appointments have been found.

Booking Button

<!-- Кнопка "Anderen Termin wählen" -->
<tr>
    <td align="center" style="padding-top: 20px;">
        <table border="0" cellspacing="0" cellpadding="0">
            <tr>
                <td align="center" style="border-radius: 5px;" bgcolor="#003831">
                    <a href="{{ link_calendar }}" target="_blank" style="font-size: 16px; font-family: 'Lato', sans-serif; color: #EDD071; text-decoration: none; padding: 12px 30px; border-radius: 5px; border: 1px solid #EDD071; display: inline-block; font-weight: bold;">
                        Anderen Termin wählen
                    </a>
                </td>
            </tr>
        </table>
    </td>
</tr>

A prominent button that links to the booking calendar, encouraging the client to schedule a new appointment.

Jinja2 Variables Used